Better Candidate Experience. Better assessment.
CX Works helps organisations create better Candidate Experiences and better assessment services.
We bring together Candidate Experience, assessment and transformation expertise to help organisations understand what's happening, solve difficult problems and deliver practical change.
Our particular strength is complex and high-stakes assessment — environments where Candidate Experience, assessment integrity, technology, operations and organisational reputation are closely connected.
Why CX Works
Assessment can look straightforward from the outside. A candidate applies, prepares, takes an assessment and receives a result.
Behind that journey can sit a much more complex service involving assessment design, technology, operations, communications, people, suppliers, policies, data and governance.
And candidates experience all of it as one service.
CX Works was created from experience working across those different parts of the system — and seeing how often the most difficult problems sit between them.
A technology problem may actually begin with an unclear process. A candidate complaint may reveal an operational issue. Differences in outcomes may require looking at assessment design, preparation and Candidate Experience as well as the assessment data. A successful digital implementation may still need significant work before it becomes a stable, sustainable service.
That's why we start with the problem and the evidence, rather than assuming the answer.
Liam Wynne
CX Works was founded by Liam Wynne, an assessment and digital transformation leader with more than 20 years' experience designing, implementing and improving technology-enabled services.
His experience spans assessment organisations, technology providers and large-scale digital transformation, including work with Pearson, Pearson VUE, the Royal College of Psychiatrists and the Royal College of General Practitioners.
Liam has led the design, implementation and improvement of high-stakes national and international assessments, including major transitions from face-to-face and paper-based assessment to digital delivery.
His work has gone well beyond technology implementation. It has included Candidate Experience, assessment operations, operating models, supplier and commercial management, governance and risk, candidate preparation and support, continuous improvement and the use of data and AI to improve assessment services.
That combination of assessment, digital and operational experience shapes the way CX Works approaches problems: understanding how the different parts of the service interact rather than looking at any one of them in isolation.
The right expertise for the problem
CX Works is founder-led, but that doesn't mean every problem is approached by one person.
Where an assignment requires additional expertise, we work with trusted specialists across clinical and subject-matter expertise, psychometrics and assessment, user research and UX, accessibility and inclusive design, technology and development, data and analytics, and communications and content.
This allows CX Works to remain focused and flexible while bringing in specialist expertise where it genuinely adds value.
How we work
Start with the problem
We don't begin with a preferred solution or technology. We understand the problem, what candidates and the organisation are experiencing, and what the evidence tells us before deciding what needs to change.
See the whole system
Candidate Experience isn't created by one team. We look across assessment design, candidates, people, processes, technology, suppliers and the organisation around them to understand how the service really works.
Practical change
Good recommendations have to work in the realities of live assessment. We focus on changes that can be implemented, operated and improved — not simply described in a report.
Have something you'd like to talk through?
Whether you're dealing with a specific Candidate Experience problem, considering significant assessment change or simply want an external perspective on something that isn't working, sometimes the best place to start is a conversation.